PROFESSIONAL EXPERIENCE
Jan 2012 to TURNER DESIGNS HYDROCARBON INSTRUMENTS Fresno, CA
Present TDHI (www.oilinwatermonitors.com) is a leading manufacturer of equipment for detection of oil (Hydrocarbons) in water. Turner Designs Hydrocarbon Instruments, Inc. is the worldwide leader in the application of field portable, laboratory and on-line continuous process monitors. The main markets are Oil & Gas, Petrochemical, Power, Municipal and Industrial Water treatment, and Maritime.
Vice-President of Sales
The position manages all internal and external sales activities, including Inside Sales/Applications Engineers, Regional Sales Managers based in different parts of the US and abroad, as well as a network of dealers/agents and reps.
June 2011 to HALOSOURCE Bothell, WA
Dec 2011 HaloSource® is a leading clean water and antimicrobial technology company that is headquartered in Bothell, WA, and has operations in India, China, and Brazil. The company is focused on the provision of cleaner, clearer, safer water. Halosource’s HaloKlear products use technologies based on natural biopolymers to provide water clarification and remediation applications.
Business Director – Environmental Water
The Environmental Water division is focused on sales of HaloKlear products to the Industrial Water Treatment Segment (Oil & Gas, Pulp & Paper, Food & Beverage, Municipal Wastewater Treatment, and Mining among others). Key responsibilities included management of all inside and outside sales and technical support personnel, as well as a network of authorized distributors and representatives. The position reported directly to the President/CEO.
June 2007 MAGNADRIVE CORPORATION Bellevue, WA
to June 2011 MagnaDrive is a leading manufacturer of equipment for applications in the
power / torque transfer market segments, and has a unique technology based on transferring torque through high power permanent magnets, which allows for no physical contact between the motor and a load. Applications include constant and variable speed drives. MagnaDrive’s corporate headquarter and manufacturing facility are based out of Bellevue, WA. The main target market segments are Water & Wastewater, Power Gen, Oil & Gas, Chemical Processing, Mining, Pulp & Paper, HVAC, Maritime, Irrigation, and other General Industry.
Director of Sales & Marketing
Key responsibilities include developing and managing all aspects of the domestic and international sales and marketing activities of MagnaDrive Corporation. This includes the hiring and training of the inside sales team of Applications Engineers and outside Regional Sales Managers, as well as marketing support personnel. Also responsible for developing, implementing, and managing sales and marketing strategic plans and budgets that support MagnaDrive’s growth corporate strategies. Report directly to the President and work closely with the CFO / COO to support corporate goals and objectives.
Duties include working closely with Regional Sales Managers to develop and manage a distribution channel consisting of 85 domestic and international distributors, reps, OEM’s, and direct key accounts. Actively manage and work with marketing team to develop and implement plans for trade show participation, training seminars for distributors, printed and on-line advertising, and CRM activities. Travel extensively domestically and internationally to support the Regional Sales Managers in their sales activities. Maintain direct contact with distribution channel principals, as well as large key end-user corporate accounts.
Accomplishments:
Refocused distribution strategy with better market segmentation, resulting in 25 new distributors and termination on non-performing ones.
Created a more formalized approach for distributor training with resulting increase in attendance and clearer expectations on performance.
Implemented new sales campaigns and marketing programs resulting in increased number of new / first trial customers with MagnaDrive’s new technology.
Implemented CRM program for inside and outside sale force as well a new area where distributors actively login new projects and keep them updated for better sales and inventory / production forecast.
Created a more focused approach to OEM’s with resulting new accounts and reactivation / increase of business with existing accounts.
Working closely with engineering to help refocus R&D priorities to better serve current market needs.
Hired and trained 3 new Regional Sales Managers to manage distribution.
June 2004 AMIAD FILTRATION SYSTEMS Oxnard, CA
to June 2007 Amiad is a leading worldwide manufacturer of self-cleaning filtration systems with headquarters based in Israel, and present in all major Industrial, Municipal, and Irrigation market segments. Amiad North America represents approximately 20% of worldwide sales and oversees Canada, USA, and Mexico markets.
VP Sales & Marketing – Amiad North America
The VP of Sales & Marketing had direct management responsibility for 14 positions in the company, including 2 Regional Managers, 6 Regional Sales Managers, Marketing Manager and Marketing Assistant, Quotations / Applications Engineering, Administrative Support Functions, Market Segment Manager, and numerous Reps in selected market segments. Amiad recently conducted an IPO on the London Stock Exchange (LSE; AFS) with shares up 30% YTD.
Accomplishments:
Consistently increased sales by 9-10% every year since joining Amiad North America.
Developed and implemented strategies for recuperating lost market share in specific segments.
Participated in active team re-designing corporate branding, including all literature, web site, advertising, and promotional material.
Implemented web site search optimization strategy.
Implemented CRM software program with sales staff.
Made key changes to Rep and Distribution base resulting in increased sales.
Restructured Sales Management Team, which resulted in 10% sales growth in FY 06.
Reevaluated RSM’s commissions and bonus programs.
Focused on key OEM accounts resulting in stronger relationships and increased sales.
Actively involved in helping company identify potential acquisitions with funds generated from IPO.
Reorganized and implemented new seminar / training sessions with employees, Reps, and Distributors resulting in largest sales meetings attendance in company history.
Created the concept of Amiad “U” (University).
Feb 1999 LAKOS SEPARATORS INTERNATIONAL Fresno, CA
to June 2004 Worldwide manufacturer of filtration systems for Industrial, Commercial, Municipal, and Agricultural applications. Largest manufacturer of sand separators in North America.
Regional Manager - Latin America, Middle East, & India
Global Manager - Oil & Gas Division
Responsible for market development in Mexico, Caribbean, Central & South America, and Middle East countries. Included all aspects of s...
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