Position: Interim Marketing Manager
Company: GULF FILM LLC (www.gulffilm.com)
Period of Employment: April 2017 – December 2017
Department: Marketing
Company Address: Dubai, United Arab Emirates
Gulf Film is the Middle East film distributor for MGM, Europacorp, STX Entertainment, Pathe and Studiocanal to name a few; and in partnership with Eagle Films and Jaguar Film, distributes Lionsgate, Summit Entertainment and Sierra Affinity titles. In 2017, Gulf Film launched Novo Pictures, the company’s film investment arm, co-financing Luc Besson’s $200 million sci-fi release Valerian and the City of a Thousand Planets as its first venture.
➢ Created bespoke marketing strategies for movie releases between April to December 2017, tasks include analizing release date strategies, marketing budget allocations, box office estimates, media and activation campaigns implementation. Notable projects include releases like Valerian and the City of a Thousand Planets, Den of Thieves, All the Money in the World, Detroit and Winchester.
➢ Prepared and delivered detailed briefings to digital, media and PR agencies for each related movie campaign, finalizing and booking the media channels accordingly.
➢ Managed marketing & distribution related communications for all studio partners, licensors and major producers like Europacorp, MGM (Metro-Goldwyn-Mayer) Studios, STX Entertainment, Lionsgate, Studio Canal and Pathe.
➢ Activated major partner deals by developing and launching creative marketing programs with top market leaders, some of which were Coca-Cola, Landmark Group, Jaguar Land Rover, Virgin Group and MBC Group delivering media value in excess of $100,000 per movie.
➢ Pitched potential promo partners from various sectors of FMCG, telecommunication, entertainment, fashion, hospitality, F&B, leisure, automotive and handling negotiations to secure regional and local tie-ups.
➢ Lead arrangements of talent visit to the region, including Luc Besson’s visit in Dubai to promote Valerian and the City of a Thousand Planets.
Position: Senior Marketing Executive
Company: GULF FILM LLC (www.gulffilm.com)
Period of Employment: June 2014 – April 2017
Department: Marketing – Distribution
Company Address: Dubai, United Arab Emirates
➢ Worked with the team in developing 360 marketing, advertising campaigns and promotional activities for the different movies distributed/sub-distributed by Gulf Film in the Middle East. Gulf Film distributes at least 4 movies per week in the market, each with its own target audience, marketing and publicity plans.
➢ Handled trade marketing and maintained relationship with exhibitors and cinema managers to ensure maximum efficiency of in-theater communication, POS materials and in-cinema trailers.
➢ Collaborated with TV, radio, digital and print press partners to promote the movie releases on a wide scale in order to create awareness, build positive WOM and increase the customer demand before the movie release.
➢ Organized and oversaw movie premieres in the different territories including UAE, Qatar, Kuwait, Bahrain, Oman and Lebanon.
➢ In charge of promotions, partnerships and handled negotiations to secure regional and local tie-ins with relevant brands.
➢ In charge of media relations, and worked closely with the PR Manger to secure proper press coverage and satisfactory review for each releases.
➢ Worked with the in-house social media team to create content, plans and campaigns for Gulf Film social media sites and other paid digital campaigns. Interim social media executive for 5 months.
➢ Conducted competitive environment analysis in all territories to proper organize release plans for Gulf Film titles.
➢ Worked on arrangements of talent visit to the region, including Liam Neeson’s visit in Dubai to promote Taken 3.
Position: Marketing Executive
Company: MEDIAQUEST CORP (www.mediaquestcorp.com)
Period of Employment: March 2013- June 2014
Department: Marketing
Company Address: Dubai, United Arab Emirates
➢ Conceptualized communication, advertising and PR campaigns for the company’s different titles. Project managed the production and implementation of marketing collaterals.
➢ Strategised media planning and coordinates with different media companies for print, online, OOH, TV and radio advertising for proper implementation.
➢ Developed contacts and relationships with advertising companies and event organisers for B2B partnerships.
➢ Strategised campaigns for Mediaquest events like Insurex, Effie MENA Awards, Arab Luxury World, Marketing for Men.
➢ Handled print and media consumption research using different analysis tools for the various titles.
Position: Research Analyst
Company: STARCOM MEDIAVEST GROUP (www.smvgroup.com)
Period of Employment: June 2012- February 2013
Department: Products and Research
Company Address: Manila, Philippines
➢ Handled all research projects and requirements of all SMG Philippine clients like Coca-Cola Philippines, McDonald’s Philippines and Samsung Philippines and Metrobank Group to name a few.
➢ Handled and maintained all SMG Philippines Online Research Panels namely The Street Adults and The Street Teens Research projects. These studies aim to gather consumer insights and marketing ideas from Metro Manila respondents, who are members of the panel groups. These panel groups both have over a hundred respondent members.
➢ Co-championed a major SMG Philippines research project like The Rural Sight 2013, a comprehensive survey collected among over a thousand Rural Philippine respo...
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