zmeixler

9/27/2023
New Hope, PA

Position Desired

Human Resources, Retail, Sales
New York City, NY
Yes

Resume

EDUCATION
The Pennsylvania State University University Park, PA
Smeal College of Business May 2023
Bachelor of Science in Marketing
Minor in Psychology

INTERNSHIP EXPERIENCE
Crate & Barrel Chicago, IL (Virtual)
CB2 Brand Marketing Intern June 2022 – August 2022
• Stayed up to date on best practices and researched the competitive retail landscape to identify new opportunities for CB2’s holiday campaign.
• Leveraged project management skills to execute a strategic data-driven digital marketing campaign across target cities to increase store foot traffic.
• Worked closely with cross-functional email marketing team members to assist with the planning process of creative briefs for email campaigns.
SchoolStack Virtual
Social Media Marketing Intern June 2021 – August 2021
• Monitored online media platforms to track progress for an instructional design system that leverages technology to offer personalized instruction, resulting in an increase of 3% in social media engagement.
• Assisted with planning and developing communications plans and implemented public relations tactics to meet social media objectives.
• Managed multiple projects from conception to completion resulting in a 2x increase in brand equity.
WORK EXPERIENCE
Earl’s New American Lahaska, PA
Restaurant Busser September 2020 – February 2021
• Maintained a spotless dining area by sweeping and mopping floors multiple times throughout the day, resulting in consistent high ratings for cleanliness on customer satisfaction surveys.
• Collaborated with servers to streamline table turnover time by 5%, resulting in improved efficiency and an increase in overall restaurant revenue.
• Provided customer service excellence in a fast-paced fine dining restaurant by completing front of the house operations such as: making reservations, problem-solving, decision-making, and building rapport.

LEADERSHIP EXPERIENCE
Penn State THON State College, PA
Social Chair October 2021 – March 2023
• Planned and implemented month...

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