Minneapolis, MN
SKILLS
Marketo, Wrike, Salesforce – Pardot, Tableau, Allocadia, JETO, Workato, Outreach, MSRC, Athena, ON24, Automation, JIRA, Concur, Asana, On Prem CRM, SAAS, MEI, Smartsheet, SharePoint, ABM, B2B, B2C, A/B Testing, Customer Fund Manager. Proprietary: Co-Portal, Workspace, Insight, RoadMap, Smartsheet, Forms.io, and Adobe Experience Manager (AEM)
EXPERIENCE
SAP - Senior Product Management Incubation Fellowship - Generative AI/ML 01/23 – present
Supplier Management focus – Supplier Lifecycle and Performance Management (SLP) Analytics, Categorization, Customer Data, Innovations, Leading sustainability and carbon footprint for suppliers downstream, Supplier credentials, Supplier measurement and key indicators, Data Lakes, Generative AI and ML, LLM, Customer data sets, AI/ML roadmap, Supply Chain Risk, integrations, and circular economy.
SP/LM use cases to generate an AI-generative supplier-scored product.
Figma/Bard/Chat GPT-3/4
Course Learning: Supplier Management, Product Management, Strategic Procurement, SAP Sustainability.
SAP - Marketo – Senior Marketing Automation Strategist 05/22 - Present
SAP M&S Appreciation Award, office of the CMO, Grow with SAP award, Executive board – RGUs distributed.
Led the Marketo strategic efforts for prospects, partners, and customers for flagship in-person T1
event generating 1,500 high interest/high profile registrants and 1,000 attendees.
Created 27% higher conversion rate for DMEs via T1 virtual premier event Marketo efforts.
Led the meetings of quarterly and bi-annual QBR calls across GDC, Global Teams, SS, and GCT utilizing PowerPoint, corporate news, updates to strategies, process, and content overall.
Led the implementation of the procurement nurture re-assignment tool driving new entry points
for better messaging in the customer journey within the lead scoring/routing process to more closely align as MAQLs in the funnel.
Led the strategic implementation of the personal request from the CEO, Christian Klein, to implement a freemium (premium) network service to our suppliers to aid in the humanitarian efforts in Ukraine to avoid supply chain disruptions for everything from wheat to spare manufacturing parts via Marketo and landing pages. This was published in the WSJ resulting in 301 suppliers from 60 countries updating their profiles overnight.
Led and delegated external agencies through a transformative roadmap for success and development of a new Marketo instance and migration of high priority program batches.
Owned and delivered all program initiatives through team restructure while co-leading, training, and creating a training program for a batch of new hires.
Creator, administrator, and data manager of SharePoint sites, Wrike, Teams, and internal process sites for stakeholders, internal teams, and leadership to utilize while keeping data clean and adhering to best practices, branding, and compliance.
End-to-end strategic delivery and creation of global assets (e-mails, autoresponders, landing pages, audience segmentation and targeting, registration pages, webinars, form fills, routing, post-event reporting, gated content - white papers, e-books, virtual/live events, Paid Media, GDPR privacy policy compliance, PII data, syndicated programs) aligned with regional leads, global campaigns, global events, industry marketing, partner marketing, portfolio marketing, buyer customer marketing, field marketing, virtual and in-person event team’s Marketo automation efforts spanning global markets to drive procurement and portfolio user adoption.
Delivered priority marketing services at scale that accelerate execution, increase quality, reduce SLAs, and reduce costs to amplify GDC business impact.
Provided reporting and analytics that yield holistic business insights for future program spend and roi while enabling continuous optimization of integrated demand programs and metrics.
Owned nurture relationships and strategies within Marketo for entry points as well as updating of nurture content and flow based on user journey.
Assisted in leading the company transformation, tech stack, and process creation of solution area-wide Marketo/Wrike adoption and new instance for M&S.
Q2 2022 resulted in the highest open rate %, audience engagement, and page views only to SAP.com since inception.
Use of Marketo, Wrike, Allocadia, Jeto, Workato, Outreach, A/B testing, MSRC, ON24, AEM, Athena, Smartsheet, Forms.io, JIRA, Agile methodology, and Asana for external agencies communications.
SAP - Ariba - Remote (*Contract extended x3) 04/2021 – 05/22 T2 - Global Campaigns Program Manager/Marketing Automation Strategist
Listed as “Top Performer” by MAPS Director.
Led quarterly and bi-annual QBR calls utilizing PowerPoint, corporate, updates to strategies, process, and content overall.
Regional Lead handling T1 and T2 initiatives, supporting the GDC, regional hubs, FM, and other stakeholders to bring programs and tactics to market, ensure quality, on-time delivery of services that speed and simplify program and campaign execution, drive ongoing business impact, promote continuous improvement in service delivery, explore additional services to streamline processes, lead and communicate the Mar-tech application strategy, track program success, performance, enhancements/best practices to program strategy and execution, govern SAP’s marketing automation tools to ensure operating model alignment and demand program impact, and execution of global programs.
Ownership of global campaigns and regions - Business Network and Procurement LOBs. (T1 + T2).
Marketing automation and program implementation from brief submission to program execution, and delivery to post-reporting within Marketo.
Creation and updating of landing pages, form fills, white papers, On Demand integrations, audience segmentation, A/B testing, CRM code tracking, custom reporting, and analysis. Ownership of SOPs, PII data cycling, KPIs, Master Nurture content consultation, and new tech stack implementation and testing in an agile environment.
Delivery of multi-channel asset types to amplify GDC impact: webinar brief builds, integrations, gated content assets and implementation (whitepapers, e-books, webinar replays), prospect to customer MQL nurturing to conversion, registration pages, delivery of e-mail auto-responders to follow-up e-mails, 3rd party and syndicated programs, GDPR consent/data controller navigation, QA compliance, and best practices development.
Arkray USA – Remote/Onsite Minneapolis-St. Paul - (Company downsize due to covid) 11/2020 – 04/2021
Marketing Strategist - Company Card, Travel
Ownership of marketing initiatives, process flow, positioning, execution, on-time delivery, trade
show planning, relations, scheduling, formularies/sell sheet creation/verification, spreadsheet
creation/updating, and coordination.
National marketing strategy focus...
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