Marketing and Operations professional experienced in program development and program management, as well as mobile content creation and deployment. Effectively streamlines workflows through insightful process assessment, development, and implementation. Motivated self-starter and intuitive problem-solver with exceptional attention to detail. Collaborative project manager skilled at bridging lines of business and communication between cross-functional teams. Adaptable and reliable performer accustomed to working in a fast-paced environment.
Gap, Inc., New York, NY
Associate Project Manager July 2018 – May 2020
Contractor September 2016 – July 2018
Successful management of over 750 projects to date, ranging from mailers/flyers and gift-with-purchase products, to window and in-store signage in support of promotional initiatives, loyalty programs, and product tests.
Workfront System Administrator for Gap Brand Project Management; knowledgeable in steps necessary to set up and train new users, troubleshoot workflow issues, creating/updating custom forms, templates, and milestones.
Ensure follow-through of project plan by driving milestones and managing resources via Workfront to deliver projects on time, at/under budget, and within scope
Collaborate with key business leads to evaluate process workflow, identify efficiencies, and implement solutions to ensure project execution is seamless
Utilize Workfront to manage projects, status sheets, and various other reports (i.e. hot sheets, project tasks, milestones, historicals, etc.) as requested by business partners and upper management
Connect with business partners and cross-functional teams throughout the lifecycle of each project to discuss status, upcoming milestones/deadlines, and address any concerns
Troubleshoot delays during project development by assessing issues, determining solutions, and re-evaluating timelines to ensure delivery is still on time.
Review Commercial Plans for each store channel and align with Marketing as well as cross-functional partners on upcoming projects, ensuring sufficient time to execute is allocated
Support the development of the Project Management Coordinator and increasing his knowledge of the Commercial/Promotional business by training him on the key processes and overseeing his management of key milestones tasks
Execute timely requests from leadership based on the results of the weekly business review in order to optimize current market trends and planned marketing initiatives thereby increasing sales and consumer traffic
Collaborate with Brand Management, Marketing Strategy, and Product Testing teams to complete merchant requests for marketing collateral to support in store tests to determine the viability of new or updates to existing products.
The Marketing Store, Chicago, IL July 2015 – March 2016
Marketing Operations Manager
Contributed to creation, assessment and maintenance of marketing ops processes by utilizing and understanding department’s end-to-end workflow, from account to activation.
Developed campaigns for deployment to client's mobile application in 38 domestic markets by creating and scheduling offers as well as acquiring and testing creative assets.
Assessed offers and push notifications submitted by market representatives to ensure verbiage and structure were aligned with application’s guidelines and compatible with client’s system.
Supported account managers in fielding day-to-day requests from local market agencies and worked in tandem to execute solutions.
Developed method for protecting against human error during campaign and push notification scheduling process.
Coordinated and managed activation of triggered offers/tie-ins with approximately 80 professional sports teams (i.e. NFL, NHL, MLB, etc.).
Oversaw execution of event-triggered offers requested by clients, ensuring successful delivery to mobile application.
Implemented strategy to standardize frequency of studio requests as well as provide marketing ops team with more visibility into creative assets currently in process.
Enabled markets to run an increased number of mobile offers per week than system was built to accept by developing an approach for managing additional weekly offers outside system and ensuring offers were still scheduled as requested.
Acted as main point of contact working with internal studio team to develop creative assets for use in mobile offers and ensure image specifications meet application requirements.
Collaborated with cross-functional teams to solve campaign performance issues and assist in making optimizations.
Marvel Entertainment, LLC, New York, NY January 2007 – July 2015
Associate Manager, Operations December 2010 – July 2015
Spearheaded operational workflow needs and infrastructure support for client services team credited with bringing more than 2,000 promotional partnerships on over 12 films, valuing about $53M in revenue, to fruition over six year timeframe.
Provided direction on overall creative communication and process implementation to over 35 Disney Media+ sales and project management teams in 60 international markets.
Monitored and facilitated communication for creative-execution process; collaborated with senior stakeholders to develop and implement solutions.
Liaised between sales and client services team from deal negotiation through activation in-market to ensure all promotional partners’ programs were launched successfully and contractual commitments were met.
Managed assessment of promotional partner media plans with media agency; evaluated ROI compared to contractual obligations resulting in over $842M Million in media support.
Oversaw collaboration with project managers and partners to compile final creative, in-market activity, and campaign results (i.e. consumer response, sales reports, etc.) for each film into all-encompassing decks emphasizing success and breadth of promotional programs around the world.
Created and implemented systemic workflow for reviewing co-promotional materials via Open Text to improve process efficiency and streamline communication between internal teams and promotional partners.
Managed logistics, budget, and agenda for promotional partnerships summits aimed at raising potential partners’ awareness and excitement about company’s theat...
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