Highly driven senior project manager with expertise in strategic analysis, project management, and cross-functional collaboration, delivering exceptional results through timeline management, problem-solving, and process optimization. Proficient in implementing automated workflows to enhance operational efficiency.
Project Management | Marketing Operations | Analytical Evaluation | Workflow Development
Data-Driven Decision-Making | Program Management | Relationship Management
Technical Skills
Apollo, Basecamp, Box, Buffer, ChatGPT, CrossCap, Customer.io, DocSend, G Suite, Google Ads, HubSpot, iWork Suite, Jira, Looker, Loom, Microsoft 365, Microsoft Project, Monday.com, Notion, OpenText, Oracle, Salesforce, Slack, Smartsheet, Trello, Visio, VMob (Plexure), WebDam, WordPress, Workfront, Zapier
Work Experience
POLLFISH, Subsidiary of Prodege, LLC New York, NY 2021 - 2024
Marketing Project Manager
Led a team of five Upwork freelancers in developing custom emails for lead conversion, involving task identification, timeline definition, progress monitoring, and quality review. This strategy secured 300 new clients, generating an additional annual revenue of $24MM.
Proposed and evaluated project management tools to centralize over 300 B2B marketing projects. Secured senior leadership approval after aligning recommendations with team feedback. Oversaw setup, workflow design, facilitation sessions, and automation, resulting in enhanced team bandwidth assessment, accountability, and task completion timelines.
Developed and implemented a brand awareness strategy using published research from over 50 clients. Created impactful social media posts and email campaigns to highlight research value and data quality, achieving Pollfish Marketing's highest email and social engagement rates.
Directed the identification, analysis, and publication of research insights on pollfish-trends.com, which sales teams used to re-engage prospects. Published insights as retargeting ads on Pollfish's LinkedIn page, boosting brand visibility and engagement with 137,462 views, 244,183 impressions, and 14 conversions.
Directed cross-functional collaboration among product, CX, support, sales, and tech teams to develop and execute content for 87 campaigns, reaching 4,384,211 touch points across 633,290 prospects.
GAP, INC., New York, NY 2016 - 2020
Project Management
Oversaw 1,000+ retail marketing projects, leveraging Workfront and ProofHQ for project management, resource coordination, and report generation. Collaborated with marketing teams to manage change impacts, ensure timely deliverables within budget, and boost store traffic and sales in North America.
Served as a Workfront and ProofHQ System Administrator, overseeing new user account creation, management, and training. Resolved troubleshooting issues, created and updated custom forms, and developed milestone paths and workflows, ensuring efficient project management within a unified system.
Partnered with cross-functional teams to evaluate sales metrics, identify areas of improvement in execution processes, and implement solutions that boosted productivity, resulting in increased future event performance.
Revamped print marketing operations by partnering with vendors to implement a streamlined solution for last-minute requests, reducing turnaround time and minimizing workload disruption.
THE MARKETING STORE, Chicago, IL 2015 - 2016
Marketing Operations Manager
Managed US mobile app product offers in 38 markets, utilizing a proprietary system for scheduling and deploying English and Spanish push notifications via Plexure. Supported 80 professional sports teams' campaigns through live event offer activation.
Coordinated asset creation with internal studio team to ensure images aligned with app requirements. Improved cross-functional collaboration by standardizing creative asset requests and providing marketing ops with better visibili...
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